Corporate Brand Design
Employer
Applied Avionics (2013-2021)
Synopsis
In 2013, I joined Aerospace Optics, an avionics component manufacturer founded in 1968. As the company's first Marketing Director, I established all marketing operations from the ground up. I observed market confusion with the existing brand structure early in my position and recommended a corporate rebrand. I created and designed the Applied Avionics identity and managed internal and external rebranding operations.
Concurrently, I refreshed their established product brand, VIVISUN, and designed and launched a new sister brand, NEXSYS.
I designed, produced, and maintained all corporate and marketing collateral from 2013 to 2021, including the company's website.
www.appliedavionics.com
The company experienced 100% growth during my time with the company.
